Our Anti-Fraud Technology and Team
- Our Anti-Fraud technologies include pre-bid ad request filtering algorithms, Proxy and VPN IP blocking database, bundle id blacklist, click behavior analysis algorithm and other solutions which are designed to detect and block non-human traffic. With these technologies, we are in action to proactively identify and limit IVT traffic.
- ONLINE REAL TIME BLOCKING
- 1.Fraudulent users and bots generating ad calls
- 2.Device spoofing
- 3.Location Spoofing
- 4.App Spoofing
- OFFLINE BEHAVIORAL ANALYSIS
- 1.Unnormal ad requesting frequency
- 2.Too high or too low click through rate
- 3.Mismatching Bundle Id and User Agents in ad requests and impressions
- 4.Other fraudulent user behaviors
3rd Party Traffic and Ad Quality control
- We understand the need for independent 3rd party measurement. We are partnering with major MRC-accredited traffic verification vendors and ad verification vendors to integrate their solutions into our platforms. We work closely with our verification partners to proactively monitor inventory and ad quality.
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