What is Real Time Bidding?

Real time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction.

How Real Time Bidding Works?

A typical transaction begins with a user visiting a mobile/PC website or app. This triggers a bid request that can include various pieces of data such as the user’s Advertising id, OS, device type, User Agent, Bundle id, demographic information, location, and much more detailed information. The request goes from the publisher to an ad exchange, which submits it to multiple DSPs who automatically submit bids in real time to place their ads. DSPs bid on each ad impression as it is served. The impression goes to the highest bidder and their ad is served on the inventory.

Why Real-Time Bidding Capability Is Essential?

DSPs (and publishers too) have become attached to real-time bidding for media buying and selling for several reasons:

Data driven

Instead of hit-and-miss campaigns and rough insights into performance, RTB allows DSPs to continually optimize their campaigns based on all kinds of data, from ad placement, device type, location, etc. Now that DSPs are getting used to having and using this data.



One great advantage of real time bidding is the ability to quickly and easily reach global inventory – in real time. This means targeting across several countries or individual, high-value customers with ease – all without having to have a direct relationship with the media sellers and their platforms.



One primary result of RTB’s scalability and data-driven operations is being able to personalize ads to the most granular level. Now, when a visitor arrives on a site/app, he or she can be served distinctly personal ads that have a much greater appeal. Advertisers love this because of higher conversion rate potential and publishers love it because they can maximize the value of a single impression based on data and the ability to connect advertisers with the visitor in real time.



  • One-stop to integrate with global inventories and audiences

  • Support Preferred Deals, Programmatic Direct Buying and Real Time Bidding

  • Perfectly compatible with RTB and non-RTB

  • Reach Global Mobile Users at Scale:

    100000+ Publishers, 200000 Apps, 6 Billion impressions per day

  • Reach 1 Billion monthly unique users

  • Multiple dimensions frequency capping

  • Accurately target campaigns at relevant audiences

  • Collects and categorizes first, second and third-party data into manageable consumer insights for our direct advertisers


  • Monetize Your Inventory Better

  • Make your inventory available to hundreds of premium DSPs and Ad Networks programmatically

  • Make your inventory available to hundreds of premium DSPs and Ad Networks programmatically

  • Maximize Yield for each Impression

  • Big data gives tremendous audience characteristics visibility and enable our advertisers to deliver customized and highly relevant ads to the users

  • Easy to use dashboard and transparent monetization reports

  • Unique and Powerful AdView Publisher SDKs and APIs allow publishers to increase monetization opportunities across OS and devices

  • The world’s leading indepent mobile monetization platform for publisher

Need to know more about Real Time Bidding?

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